Your market listens to
The people who buy your product or use your
service listen to the radio. In fact, close
to 90% of the population listens to the
Radio is targeted.
Each radio station is operated with specific
market segments in mind, so despite there
being many radio stations nationwide there
are particular stations that target your
In the car, at the office, in the garden you
can reach your customer on the radio
throughout the day or night. This increases
the frequency that your message can be
Radio reaches your
customer with frequency.
Advertising works by repetition. You may
need to be exposed to a commercial three or
four times before you take action. To reach
this “viable frequency” radio advertising is
often more cost effective than other media.
additional promotional opportunities.
Announcers in your store, sampling your
product on air, running a competition. Hard
to do with print or on TV, but radio can
offer this sort of “added value”,
personalizing your product to your customer.
Sound is memorable.
Sound is stored in the memory more
effectively than the written word. Sound,
the spoken word offers emotion and
encourages the listeners imagination to
produce their own desirable image of a
product. Radio is the theatre of the mind.